Spring Program 2014

Cultural programme for Kultur Valby. The program covers a range of events - from bookclubs organised by the libraries to the music and poetry Frost Festival. In collaboration with the client, I've aimed at a varied programme illustrated with photo montages.


Spring program
The Danish cultural institution "Kultur Valby" asked me to design their spring program - a 36 page publication, that is distributed to approx. 25.000 inhabitants of Valby municipality. 
 
The main point of the program is to inspire the people of Valby to use the many cultural events available to them. In 2014 the main theme was "dance", a theme that flows through the entire program in the illustrations and graphic elements.
 
Each spread illustrates a chain of events within the overall dance-theme. The client wanted to show a cross over between reality and the unreal - based upon this, I developed a series of illustrations that focus on photomontages.
 
There is quite a lot of written information on each spread, so it was important for me to develop an information architecture that would be easily understood by the reader. i did this using several levels in the text, repetitions of important points, and icons to quickly let the reader determine the place, time, price of a certain event.
Cover
 
Introduction
The main dance theme is introduced.
Detail.
Spread about reading - introducing a range of authores.
Spread about body and mind, focusing on health and new knowledge.
Spread about learning for life. Focus on e-learning.
Fun for kids ;-)
Spread about spoken word, such as poetry slam, big band and music.
Winter, carnival, and Frost Festival.
Spread about the written word. Introducing authors, book events etc.
Detail.
Spread about FabLab - a 3D studio with a 3D printer, lazer cutter etc.
A calender takes up the last two spreads - visually binding a knot to the cover and introduction.
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