The Danish cultural institution "Kultur Valby" asked me to design their spring program - a 36 page publication, that is distributed to approx. 25.000 inhabitants of Valby municipality.
The main point of the program is to inspire the people of Valby to use the many cultural events available to them. This year, the main theme was "water", a theme that flows through the entire program in the illustrations and graphic elements.
Each spread illustrates a chain of events within the overall water-theme. The client wanted to show a cross over between reality and the unreal - based upon this, I developed a series of illustrations that combine drawing and photography.
There is quite a lot of written information on each spread, so it was important for me to develop an information architecture that would be easily understood by the reader. i did this using several levels in the text, repetitions of important points, and icons to quickly let the reader determine the place, time, price of a certain event.
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