Nation-wide campaign against cuts in the educational system in Denmark. The campaign was run in a flourecent Pantone (812) on the following media: Pricetags, A2 posters, A3 posters, A5 flyers, stickers, outdoor banners. We wanted to give the campaign a feel of urgency.
The concept was "sale", which determined the choise of color, graphic elements like the "sale" splash and the pricetag in the logo. The pricetag was also made as an element of it's own, which was put up all over town - the pricetag is easily hung with a rubber band, and is non-obstructive in the public space.