Nation-wide campaign

Nation-wide campaign against cuts in the educational system in Denmark. The campaign was run in a flourecent Pantone (812) on the following media: Pricetags, A2 posters, A3 posters, A5 flyers, stickers, outdoor banners.

Nation-wide campaign against cuts in the educational system in Denmark. The campaign was run in a flourecent Pantone (812) on the following media: Pricetags, A2 posters, A3 posters, A5 flyers, stickers, outdoor banners. We wanted to give the campaign a feel of urgency.
 
The concept was "sale", which determined the choise of color, graphic elements like the "sale" splash and the pricetag in the logo. The pricetag was also made as an element of it's own, which was put up all over town - the pricetag is easily hung with a rubber band, and is non-obstructive in the public space.
In certain cases, like at this meeting, our number of copies was not large enough for offset, so we printed some materials on flourescent orange paper.
Images from the event. Photos by Philip Davali.
Images from the event. Photos by Philip Davali.
Images from the event. Photos by Philip Davali.
Images from the event. Photos by Philip Davali.
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